Paco Underhill is an expert in marketing and urban anthropology. Distinguished lecturer at the Harvard Grad School. Op Ed writer for NYT and numerous other publication. Three books "What Women Want" and counting. Below is Mr. Underhill's insight into the unsustainable and un
ecologically friendly delivery systems established to service the quick fire digitally generated needs of companies like Amazon, Walmart & Target. Getting "buzzed" numerous inconvenient times of the day? You know what Paco means. Read on.
Green
planet issues are real, and government is failing in its responsibility
to keep up with the evolution of shopping.
Just as commercial buildings have fire codes and construction standards
it’s time to apply the same principles to changing digital delivery of
analog stuff.
Read more in
The Last Analog 50 Feet of Our Digital World by Paco Underhill.
No comments:
Post a Comment